For the Holiday season I wanted to share a customer service
story with you. This story is about
delivering above customer expectations and what that really means. You may have heard the saying; “customer
satisfaction means nothing but customer loyalty means everything.” I believe that this is so true and for any
business to be truly customer centric we need to always be thinking about how
we can empower our people to deliver above customer expectations. In the Dale Carnegie business I’ve heard that
Dorothy Carnegie once said that we need to do 3 things well, talk to the right
people, ask the right questions and deliver above expectations. Great advice for all business people!
About 10 months ago I decided to have corrective laser eye
surgery. The surgery did not go as
planned and 10 months later, December 21; I had to get a touch up in one
eye. I had just spent 10 days in Hawaii
for a conference and became deathly ill with a cold. Upon my return we had our company Christmas
party and of course I had my business to run.
Needless to say I didn’t get my prescription filled in advance. I never procrastinate :) So, with my eye surgery scheduled for Friday
morning, my wife and I went out Thursday evening to get my eye drops. The first pharmacy we went to told me that
they had one product that I needed but did not have the other one; they were
not very busy and said sorry. The next
Pharmacy we went to was another Shoppers Drug Mart and they said the same thing,
they had the one product but not the other, so sorry, again they were not very
busy.
Lastly we went to a Wal-Mart Pharmacy. The young pharmacist informed me after a
short wait, they were busy, that they too had only one of the eye drop products
that I needed. The Pharmacist asked me
when my surgery was, I responded, tomorrow morning. This was the first time
anyone had even asked when my surgery was.
She said that they could have the drops in by tomorrow afternoon. I said that would be ok, I could come by
after the surgery; hopefully the courtesy van person would be ok with coming by
the store first before dropping me off at home. The pharmacist said if you have a few minutes
please wait, I agreed. She started
making phone calls; she even talked to someone else that just arrived back
after a break and that person continued to make phone calls as the young
pharmacist helped other customers. After
a few short minutes she informed me that they had called many other local
pharmacies and that the Costco pharmacy a few blocks away had what I
needed. I was very surprised; I had
already agreed to wait until tomorrow to pick up my prescription at the Wal-Mart
Pharmacy. The young pharmacist had taken
the approach that I needed this prescription now and she gave up a sale to get
me what I needed now. WOW, that was
impressive!
Where do you think I will get my next prescription?
Anytime you can deliver above expectations your business
will prosper, what is your target for exceeding expectations? Ours is 85%,
are you driving more business or are you driving customers away?
Happy New Year!